TRENDING Pop-Up's

Recently there has been an increase in temporary retail stores "popping-up" around the world.  They usually arrive unannounced and disappear before you can say pop-up. You may ask why? And I shall state the obvious; the point is to create a buzz, attract customers, and put into the minds of the consumer; needs vs. wants.  Just as in the Renaissance, the circus would travel from village to village, for limited times and people would make it a point to visit because they knew it wasn't going to be there for long.  The same idea stands today, as we reinvent the circus for today's retail stores...

I even found a Pop-Up in the local neighborhood of Menlo Park ...